3.1 Selection
and Survey of Cities: It was agreed by the ECA and the Zambian Government that the
project will be implemented in Lusaka Urban and two other towns in the Copperbelt on the
basis of large population and high unemployment rate in the three towns and the assumed
presence of a high number of ISOs. In this regard, a survey was done in Lusaka Urban,
Kitwe and Ndola
Urban in order to order to base the selection of
compound/markets and trades to work with on a solid foundation. It determined:
- How many MSEs do exist in the three cities, and where
exactly they are located,
- How many MSEs work in different trades,
- The gender distribution of MSEs,
- The type of shelter they work under, and
- The existence of employees/helping hands.
The survey was done in 44 compounds/markets in Lusaka
Urban, 10 compounds/market each in Kitwe and Ndola Urban. The PAs went into the streets of
identified compounds and markets, with little talking or no talking, unless where
necessary. Emphasis was put on looking and observing the situation and entering the
observations into a simple form.
The results of the survey showed that in all, 4,355 ISOs
(1,603 female and 2,752 male) were identified in Lusaka Urban, Kitwe and Ndola Urban. The
number of female ISOs identified is only 37% of total ISOs identified. This was less than
what the project had anticipated under the belief that certain trades, such as tailoring,
hairdressing and running simple restaurants are highly dominated by women. In fact, they
are, but most probably many female ISOs were missed in the survey because they operate
from their houses and are not as visible.
3.2 Selection of Markets and Trades: Based on
experience gained from other programmes working with groups, it was agreed that each
animator can comfortably organize and supervise ten groups. Thus, the Project would work
with 100 groups. Learning from previous experience again, it was agreed that each group
should have a maximum of 25 and a minimum of 15 members. The upper limit has been put at
such a high level to accommodate for dropouts.
Since the majority of the ISOs were found operating in the
markets, the Project decided to work in municipal council markets as well. This has two
advantages: firstly, it eases the task of finding and addressing them; and secondly,
facilitates group formation because usually the ISOs know one another already and have had
some interaction. Only those markets were selected to participate in the project where
trades with at least 15 representatives were found.
Similarly, trades were selected on the basis of number of
MSEs identified in each trade. It was assumed that people in the same trade have the same
or similar problems and would therefore more easily agree on certain issue. So it was
decided to form groups according to trades. Mixing ISOs from different trades in one group
may frustrate some ISOs if their problems are not attended to. Trades should only be mixed
if they have common features. So, trades with 15 and more (up to 25) MSEs were selected to
participate, and special consideration was given to them.
3.3 Group Mobilization
How were the groups formed? After the feedback had been given, the PAs went
to the selected markets to inform individual ISOs about the Project and to invite them to
meet in groups. Apart from addressing ISOs, the PAs also talked to the leaders in those
markets. That means, groups were formed in three ways:
- PAs invited ISOs to group meetings individually,
- ISOs who volunteered to assist the PAs mobilised fellow
entrepreneurs,
- Market officers or political leaders, especially those from
the ruling party, invited ISOs to group meetings.
Assistance by leaders and ISOs helped to make the work of
the PAs much easier since they did not have to talk to every ISO individually. This would
have taken much more time.
Efforts made to encourage the participation of Women:
The results of the survey show that about 37% of the identified ISOs are women. The
project made an effort to find out why so few women were identified even in trades
believed to be female dominated. It was learnt that:
- Most of the female entrepreneurs operate from their homes
for the following reasons; they cannot afford to pay rent for the shops/stands in the
markets; and they want to do their businesses from homes along side their household
chores;
- Most women are involved in trading, especially street
vending, and farming. Since the project is excluding those trades, a lot of women are left
out.
In order to increase the number of women participating in
the project, the staff made a deliberate move to look for female entrepreneurs in the
compounds. As a result, the project has 14 women only groups, involved in tie and dye
activities, tailoring, baking, oil extraction and homecraft, etc. Additionally, women can
be found in other (mixed) groups. Efforts to contact more women ISOs and to form
womens groups are still being made.
The process that Groups undergo: The groups decide
how often, when and where they will meet. The majority of the groups agreed to meet once a
week. Some groups who had wanted to go through the process quickly, agreed upon meeting
twice a week. In their meetings, the groups go through a process that enables them to
critically look at their situation and come up with a way forward that can assist in
improving their businesses. They go through this process with the facilitation of the PAs.
The process consists of the following steps:
- discussing about their businesses,
- identifying problems that they face in their businesses,
- clustering the problems,
- prioritizing the problems,
- discussing about the root causes of their problems,
- making action plans for solving their problems,
- implementing the action plans.
3.4 Addressing Problems Faced by MSEs
During the process of analysing the problems that MSEs
face, a number of problems came up. The problems of MSEs are similar in all the markets of
the three towns. After clustering and prioritizing them the following were identified as
major problems:
- lack of capital for raw materials and equipment/tools (by
about 50% of MSEs),
- lack of skills and business management abilities (about
30%),
- lack of market for their products (about 10%),
- lack of space for shelter to operate from (about 10%),
- lack of commitment and discipline in business - this problem
affects nearly everybody except that the extent to which it affects each person differs.
In the 24 months of cooperation with Project staff, the
majority of the MSEs have not been idle but has been trying hard to solve their problems.
With the support and encouragement of the project, the MSEs have taken various efforts to
solve their most urgent problem.
- To overcome the lack of capital:
- 28 groups were linked to micro-finance institutions so
that they can be able to borrow.
- MSEs opened accounts with banks for the purpose of saving their money in a safe manner
instead of keeping it in their homes or pockets where it can be stolen or used for other
purposes. They now realize that they can get interest for their savings, that they can use
their savings for personal purposes instead of misusing business money, and that they can
use their savings as security if they want to borrow from those banks.
- 16 groups have formed their own associations and co-operative societies. Their aim is to
mobilize own resources for the creation of their own credit schemes. They feel that in
that way they can be able to get credit cheaply since they will make their own rules
unlike the banking conditions which they find to be harsh.
- Some groups that have been selling their products on credit have decided to stop after
realising that most of their capital has been tied in credit given to clients.
- Some groups have written to their Members of Parliament asking for both financial and
non-financial support.
- Some groups buy in bulk in order to be able to negotiate for lower prices.
- Some groups use group transport, which helps reduce the costs of transport.
- Some womens groups carry out fund-raising activities to raise money that can help
in solving some of the problems such as opening bank accounts, paying for members that
have problems to pay back loans, etc.
- Skills and business management deficiencies - MSEs have
realised that:
- they have a problem to sell their products because some
of their products are of poor quality;
- they lack knowledge on pricing their products, so that the prices are either too high or
too low;
- they do not know how to look for markets or how to advertise their products.
- In order to solve the marketing problems:
- MSEs have continued approaching local institutions in
search of markets for their products.
- Some have tried to improve the quality of their products in order to be attractive to
their customers.
- Efforts to do pricing more professionally than before are being made.
- To overcome the lack of space for shelter to operate from,
MSEs have, with the advise and support of PAs, continued approaching municipal councils
for space.
- Lack of commitment and discipline is being considered
seriously by ISOs. They have realised that it is important for them to distinguish between
business and personal requirements.
3.5 Linking of Groups to Local Institutions: As
earlier indicated, one of the objectives of the project is to assist ISOs to learn how to
solve their problems on their own. Whenever MSEs group need the cooperation of other
organisations in their problem solving endeavours, the role of the project is to link the
groups to such local organisations. This cooperation has two aspects: firstly, MSEs need
governmental agencies and private sector entities as allies for the improvement of the
enabling environment. Secondly, there exist partnerships between MSEs and other
organisations which usually last long (e.g. supplier-client relationships) and easily
surpass the projects duration. By assisting the MSEs to tap the resources locally
available, will take them way longer than if the project would give them the resources. It
is a do-it yourself concept confirmed by the saying that if you give a person a
fish, you feed that person for a day, but if you teach her/him to catch fish, you will
feed that person forever. During the last four years, the project has been able to
link some MSEs and their groups to local organisations/institutions for various support:
- 28 groups have been linked to micro-finance institutions for
funding.
- 350 MSEs (135 female and 215 male) have been linked to
commercial banks for saving and borrowing purposes.
- One group has been linked to Zambia Oxygen Ltd (Zamox) and
Crown Cork in Ndola, for the purchase of raw materials (empty drums).
- Many groups in search of space for shops, water facilities,
etc. have been linked to councils.
- Many MSEs participated in an exhibition organised by various
institutions.
3.6 The Projects Direct Contribution
Apart from facilitating, guiding, advising, counseling,
etc. the Project has made direct contributions to the MSEs in the following areas:
- Training in Leadership Skills: 297 ISOs (119 female
and 178 male) have been trained in leadership skills.
- Training in Technical Skills. As a condition for the
improvement of the quality of products, the Project conducted nine (9) skills training
courses in carpentry and tailoring.
- Business Management Skills. Management skills are
lacking among the majority of the MSEs. To assist the situation, the Project trained all
the PAs in One Up Business Management. In turn, the PAs have conducted 78 courses in
business management so far, for 904 ISOs (317 female and 587 male). More courses are to be
conducted.
- Project Staff, Advisory Board members and Representatives of
ISO groups sometimes make joint visitation to various institutions that may help to solve
some of the problems that ISO groups fall.