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Media Engagement in Official Statistics: How and Why?

Media Engagement in Official Statistics: How and Why?
25 May, 2021
Online | 2:00 p.m. to 4:00 p.m. (GMT + 3)



The webinar is organized by the Economic Commission for Africa in partnership with AFRISTAT, INSEE, ONS-UK and PARIS21.

The objective of this event, which targets English speakers, is to share experiences on the different strategies that could be put in place by the producers of official statistics, mainly the national statistical offices, aimed at engaging the media and journalists as well as exploring the advantages of such engagements for the advancement of the national statistical systems.


Moderator: Zachary Mwangi Chege, former Statistician-General of Kenya and Chair of the 49th and 50th United Nations Statistical Commission


  • Paul Yaw Seneadza from Ghana Statistical Service will share the national experience on media engagement in official statistics.

  • Wanjohi Kabukuru, an Environmental journalist, editor and media trainer, will share his experience with producers of official statistics and talk about needs from media.

  • Rebecca Jakeway, a communications advisor from the United Kingdom’s Office for National Statistics, will speak about how the UK’s statistical organisations work with the media to better promote their work and encourage better use of data for making decisions.

  • Tinfissi-Joseph Ilboudo from the Economic Commission for Africa will present samples tactics for media engagement in official statistics.

Register in advance for this event at:

After registering, you will receive a confirmation email containing information about joining the meeting

Concept Note

Guidelines for developing an integrated user engagement strategy for national statistical systems


PAUL YAW SENEADZA is a Communicator who graduated from the University of Ghana, Legon. He has been working at the Ghana Statistical Service since June, 2004 in the Economic Statistics Directorate. He currently works with the Public Relations and Protocol Unit which is under the Communication and Dissemination Directorate of the Ghana Statistical Service. The role of the Unit is to ascertain and evaluate public opinion as it relates to the Service. The Public Relations team aims at advancing the objectives of the Ghana Statistical Service through education, timely and consistent dissemination of statistical information to the various users through different mediums like press briefings, launches, conferences, etc.


Wanjohi Kabukuru is a multiple award-winning international journalist, whose specialty covers African environment and its development nexus with special focus on solutions. For more than two decades Wanjohi has written extensively on climate change, technology and sustainable development in Africa and its adjacent Island Nations, working in and around East, Central, Horn, Sahel and Indian Ocean regions of the continent.

 Rebecca Jakeway

Rebecca Jakeway is the UK’s Office for National Statistics’ (ONS) international communications advisor, a role which involves working with communications teams at each of the ONS’s global partnerships to share ideas and best practice. She has worked for the ONS for several years, mostly within its media relations team, helping to promote the ONS – particularly its health-related statistics. Prior to joining the ONS she was a journalist and has worked across newspapers and radio including for the BBC


Joseph Ilboudo is an Economist Statistician.  He is currently Chief of the Statistical Development Section at the African Centre for Statistics of the United Nations Economic Commission for Africa (UNECA). His former roles have been as statistical expert at Eurostat, Central Bank Officer, head of the regional statistical programme of the West African Economic and Monetary Union (UEMOA), Principal Programme Officer in charge of statistical harmonisation of Economic Community of West African States (ECOWAS).